Doubling Profitability for a OB/GYN Created & All-Natural Feminine Intimate Care Brand1

Client

Kushae

Situation
Kushae is an innovative and ground-breaking brand for their focus on developing OB/GYN created feminine care products from natural ingredients. While they had growth - the problem was in profitability. Scale was not met with profits and their own success was creating a capital crunch. We worked with them on optimizing acquisition campaigns to not only sell products but also generate profits.
Our Approach
We worked with their team to develop a strategic marketing approach that allowed us to reduce CPA by 40% and double their profitability. Our extensive ad testing and audience testing helped guide changes to product, creative assets, and landing pages which we were able to deploy successfully to the right prospects.
Impact
Reduced

CPA by 40%

driving efficiency.

3x increase

in ad spend, scaled up profitably.
Increased unit profitability by

200%,

boosting performance.

34% in YoY

revenue

Inflect Digital has been an indispensable asset in the growth stories of several portfolio companies. Their team extends their competence beyond growth marketing as they've mastered the algorithms making them an unrivaled partner in paid media and email marketing. As an operator, their scrappiness, diligence, and deep commitment, are what you want in your corner when scaling is the goal.